The Monster Energy Outbreak Tour is pleased to announce rising hip hop artist LATTO as the headliner for their first tour of 2022.
With a new album coming soon, the spring tour marks the start of a new era for the 2020 XXL Freshman – debuting new tracks on the road while showcasing her biggest hits, including those from her debut studio album, Queen of Da Souf, which entered the Top 10 on Apple Music iTunes chart upon its release. The project’s lead single, her platinum-selling breakout hit, “B*tch from Da Souf,” solidified LATTO signing to RCA Records.
This tour announcement comes off the heels of her recent single releases “Soufside” and “Big Energy” her biggest debut to date which is currently dominating radio, as well as her recent feature on Halle Berry’s Bruised soundtrack and her two 2021 Soul Train Awards nominations for Chris Brown’s “Go Crazy (Remix)” with Young Thug, Lil Durk and Future. Following these recent track releases, she performed at the 2021 MTV Video Music Awards (VMA) on their Extended Play Stage. She performed “Big Energy” along with “Bitch From Da Souf” and “Muwop.” In addition to her VMAs performance debut, she received her first VMA nomination for “MTV Push Performance of the Year” for “Sex Lies.” She was also nominated for “Best New Artist” and “Best Female Hip-Hop Artist” at the 2021 BET Awards. Recently, Latto performed a medley of “Big Energy” and “Soufside” at the 2021 BET Hip Hop Awards. She also made her tv debut on Seth Meyers this fall as well. Earlier this year, Latto released “The Biggest,” the first official release under her new moniker and of 2021 that explained the 22-year-old rapper’s reasoning for the stage name change, her intentions and moving forward with this new phase of her career.
With all the accolades and awards nominations continuing to mount, it’s clear that Latto is primed for an epic 2022. From her recent appearance on LA Leakers with her viral freestyle to her feature on F9: Original Motion Picture Soundtrack alongside Lil Durk and Don Toliver for “Fast Lane” to her energetic sets at festivals like Rolling Loud Miami & Los Angeles, and Lyrical Lemonade’s Summer Smash, she continues to elevate. Her hit track “Bitch From Da Souf (Remix)” featuring Saweetie & Trina is RIAA-certified Platinum and her track “Muwop” featuring Gucci Mane is RIAA-certified Gold, making Latto the first ever female solo rapper from Atlanta to go RIAA-certified Gold or Platinum. Her 2020 major label debut album Queen of Da Souf, along with the extended version, has garnered over 700 million streams worldwide. Throughout the past two years, Latto’s been praised, featured and interviewed by various press outlets including NPR, Billboard, FADER, XXL, Complex, Vogue, ELLE, Interview Magazine, T: New York Times Style Magazine, Cosmopolitan, Allure, GQ, PAPER, ESSENCE, Pitchfork, Noisey and more.
“Monster Energy Outbreak Tour has backed a lot of big artists in the beginning stages of their careers, so I’m super excited to work together. It’s been a tough year for a lot of people, so I’m looking forward to letting loose and having some fun,” says Latto.
Monster Energy Outbreak Tour Founder/Producer Steve Glazer adds, “Partnering with Latto on the Monster Energy Outbreak Tour is an incredible way to launch into 2022. In a short time, Latto has proven herself to be one of the most intriguing new female hip hop artists in the industry; and is poised for massive success with the release of 777.”
Listen to B*tch From Da Souf (Remix)Listen to Queen of Da Souf on Apple Music
About Latto: Raised in Atlanta, GA, 22-year-old rising rapper Latto has been making a name for herself since ten years old. The Rap Game Season One winner has continually released music since 2016 and signed with RCA Records in 2020. In June 2019, Latto released her EP Big Latto, including her breakout hit song “Bitch From Da Souf.” The December 2019 release of her follow-up project, Hit The Latto, contained the remix version of the track featuring Saweetie & Trina. The accompanying video has been viewed nearly 70 million times. Before those mentioned above, her impressive catalog of music includes Miss Mulatto (2016), Latto Let’ Em Know (2017), and Mulatto (2018).
About Monster Energy: Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and artists represent. More than a drink, it’s the way of life lived by athletes, sports, artists, believers, and fans. See more about Monster Energy, including all of its drinks, at www.monsterenergy.com.
About Outbreak Presents: Launched in 2011, the Monster Energy Outbreak Tour showcases the biggest new names in music each year amidst their culture-impacting, breakthrough moments. The Monster Energy Outbreak Tour is the largest national touring brand in the club and theater space, recognized as the ultimate tastemaker in the live arena, and currently consists of five annual music tours (Hip Hop, EDM, Rock, Country, College) and one annual comedy tour. Notable alumni include Post Malone, Kendrick Lamar, The Chainsmokers, Mike Shinoda, Cole Swindell, Garfunkel & Oates, Logic, Kane Brown, Asking Alexandria, and 21 Savage; to name a few. For more information about The Monster Energy Outbreak Tour, visit www.outbreakpresents.com. ###FOLLOW LATTO: https://www.biglatto.com Instagram | Twitter | Youtube
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